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For marketers, virtual reality offers real potential and opportunities
Is Virtual Reality a disruptive technology or all hype? This is the question that launched a thousand think pieces, yet even the most jaded VR cynic must admit that something feels different about...
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Facebook’s Oculus patents lightweight smart glasses
Facebook-owned Oculus has patented a lightweight smart glasses concept that would be able to “augment views of a physical, real-world environment with computer-generated elements.” The patent shows a...
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Check out these 3 AR/VR companies getting investors’ attention
With the AR/VR sector attracting a significant amount of capital recently, the space has only begun to grow. Here’s a look at the 3 American AR/VR companies that received investment in August: Immersv...
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VR Will Transform the Way We Experience these 6 Things
Virtual reality (VR) is a new means of audiovisual communication. Its mission is to sell the idea of entry into a three-dimensional computer generated environment where the experience is so surprising...
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Government Divisions to Use VR for Training, Hiring, & More
Government organizations have historically not been early adopters of much hyped technology like virtual reality. Bureaucratic red tape, tight budgets, and a general resistance to change are just a...
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Why you and your business needs VR analytics (Part 2)
For part 2 of our series on Why you Need VR Analytics we will discuss the value behind users interaction and the very objects in the immersive experience and how this will ultimately become it’s own...
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Varjo emerges from stealth with awesome new VR/AR display
It takes a lot of effort to create a solid virtual reality (VR), augmented reality (AR), or mixed reality (MR) experience. The hardware, including the headset and system hosting the experiences, have...
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Google slashes needs for YouTube creators working on VR content
Google is launching a new video standard for YouTube creators that want to shoot VR content. The new standard, VR180, records 180-degree videos, reducing the amount of specialized software and hardware...
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Hear from the Midas List: Check out our IoT Revolution Symposium speakers
The IoT Revolution Symposium is less than a week away — and you don’t want to miss it. Hear from top industry analysts, VCs and angel investors about where the market is going and in what products to...
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How universities are defining the future of VR
Higher education has always been fertile ground for the creation of new, boundary-pushing technology. While VR software and hardware innovation have been, to date, largely the domain of startups and...
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VR/AR headset sales to reach 100 million by 2021, says IDC
Sales of augmented reality (AR) and virtual reality (VR) headsets are estimated to reach 100 million by 2021, a tenfold improvement on the 10 million shipments recorded last year. That the forecast...
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Facebook slashes price of Oculus Rift for second time
Facebook has slashed the price of the Oculus Rift for a second time, as part of its “Summer of Rift” sales season. The Oculus Rift and Touch controller are available for $399 and will remain at that...
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3 rules on how to use VR data analytics for your product
You’ve heard about it in the office, read about it in the New York Times, and maybe even demoed it in the NYC Samsung store — virtual reality is here and is capturing the curiosity of consumers and...
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5 effective and smart ways to do VR marketing today
If you’ve been following the exciting developments in virtual reality and the 360-degree video industry, you’ve probably noticed VR’s fragmented distribution experience. Today, more than 6 million...
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Facebook to launch $200 virtual reality headset later this year
Facebook may be looking to sell a standalone virtual reality headset next year for $200, capable of working without a linked PC or mobile device. The unnamed device will be tailored to customers that...
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Facebook finally adds virtual reality app to the social network
Facebook has made its first move to integrate virtual reality onto the main social network, confirming that users of its VR app Spaces will now be able to broadcast themselves on a live video. Spaces...
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How the Virtual Reality Technology is Transforming the Healthcare Industry
The use of immersive technologies has revolutionized various industries globally, and the health sector has not being an exception. In the past, virtual reality (VR) was commonly associated with...
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10 Amazing Uses of Virtual Reality
Virtual Reality (VR) holds a huge potential to transform how people and businesses interact with each other as well as the surroundings. Previously VR was generally associated only with the gaming...
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6 Ways to Implement AR/VR into Your Business Today
Augmented reality (AR) and virtual reality (VR) crazes didn’t die out with Pokémon GO. This dynamic-duo is alive, well, and benefiting businesses. AR and VR technologies are living up to and...
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Could Your Website Benefit From AR or VR Capabilities?
Augmented reality (AR) and virtual reality (VR) are quickly changing the face of ecommerce. These new technologies now take the most severe pain points of shopping, both online and in brick-and-mortar...
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